Thomas Van Schaik: Social Media Shakes up Key Sports Events in 2011

Thomas Van Schaik is Head of Global Public Relations for Adidas, and writes in Sports Networker, and he published a very good resume called Social Media Shakes up Key Sports Events in 2011, about how athletes, sports organizations, and brands are interacting with its audiences; with precise examples and links to other posts and pages.

A good and concise view of the panorama we're living, how can we play it and what can we expect. Don't miss it, and follow him on on Twitter

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Filed under English, MKT

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